Effective tools in network marketing

Yet they seldom quit!

Ever wonder why one person succeeds & another fails in MLM? Or why anyone has large success in a company, then leaves, goes someplace else, & seldom, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network promotion with NO success...

This Gizmo Can Change Your Life

Or how an industry that does so lots of things so wrong can still be so popular \.\.

On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what they have learned from 26 years in MLM.

The feedback has been astonishing.

That was my story.

People say, "I could have written that book!

Back in 1991, my mentor was making full-time income from MLM.

Why did you steal my story? How could you know exactly what I went through?"

They retired from that company & actually joined over 100 network promotion companies in the next few years, to figure out how this industry works: the lovely, the bad, the ugly.

Here's what they did:
1. Got on dozens of company conference calls
2. Organized & categorized companies, products, compensation designs, distributor kits, & promotion materials to compare each company with all the others
3. Studied their business models, to understand what kind of behavior sure business models drove
4. Studied how different "upline gurus" trained (or did not train) their people

This technique answered all the mysteries. It also revealed some valuable, valuable secrets about network promotion.

Example #1:

The hard-driving, closing salesperson is about 8% of the population. & those 8% have convinced the other 92% that the 8% are right & the 92% are wrong.

How did they do that?

92% of the world's population is sales-resistant.

Because that is what THEY do. It works for them, so they have total confidence they are right, & when you feel their confidence, you KNOW they must be right, so you do what they tell you.

They do not like to be sold, & they do not require to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them,

"Make a list of your friends & relatives. Call them up. Get 'em in to the business. You require to listen to 100 'No's for every 'Yes'.

It still only works for the 8%.

Guess what?

If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years...

Perhaps forever.

You cannot become something you detest in order to be successful. This model works for the 8% who are real salespeople.

The Choice Is Yours

A bad business model.

It is a disaster for the rest of us...

Example #2:

Every person on the planet has to be educated in the skills of what they are doing.

Whether you are a doctor, carpenter, plumber, ditch digger \.\. whatever you are... You have got to be taught the skills of that business.

& what "Success In 10 Steps" does for people is, it gets them to realize,

They weren't bad people. They weren't lying to you intentionally. They didn't know any other way to do the business.

It is not your fault! The people teaching you didn't know any better.

& you go down & join a company, receive a distributor kit for 50 bucks, & you are a doctor?

Do you think you can wake up one morning & say, "I'm going to be a doctor!"

How about a carpenter?

Of work not. That is ludicrous.

You must be taught the skills. Yet people get in network promotion, & they are told,

No way. You must learn pitches & square & level & plumb.

Network promotion is not a sales business.

"Call your friends & relatives." It is the biggest fallacy in the industry.

It is a teaching & mentoring business.

When you build people, people will build your business. Those upline guru leaders will tell you,

"Well, you didn't make phone calls. You are a loser. If it is to be, it is up to me." Have you heard all that stuff?

I bet you believed it, , haven't you?

Why This Ebook Is Such a Hot Gizmo For Building Your Business

So the ebook opens people's eyes to the fact that they have been lied to. You must do your business with people who WANT to be in business with you. You must sell product to people who LOVE the product & require to buy it. That only comes through target promotion.

They learned early-on about targeted promotion.

Only talk to people who have raised their hand & require what you have.

They are divulging some critical information. The business is not working for them.

Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook?

They require to figure out what the problem is. & they are looking to you for help. THAT is the basis of a long-term relationship, & THAT is the effect you can generate with "Success In 10 Steps."

See for yourself. Download your copy now.

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After the latest and accurate help in relation to accountancy.

NetSuite: Tiny Business Accounting
NetSuite offers an integrated online accounting application with e commerce, sales, inventory, shipping & support. Free Trial.

When you are looking for high-class advice concerning accountancy, it will be hard sorting out the best information from foolish accountancy proposals & guidance so it is best to know ways of moderating the information offered to you.



Now they would like to offer you some advice which they advise you to use when you are searching for information about accountancy. You need to realize the guidance they put forward is only relevant to web based information concerning accountancy. They don't offer any direction or assistance when you are also conducting research in books or magazines.

OpenPro: Web Based Accounting
Offers Web-based, open source ERP accounting process with financials, supply chain, manufacturing, CRM & e commerce features.



An interesting tip to pursue when you are presented with information & suggestions on a accountancy web-site would be to select who owns the site. Doing this could reveal the owners accountancy credibility The easiest way to reveal who owns the accountancy web-site is to find the sites 'about' page.

Any reputable site providing information concerning accountancy, will always have contact information which will record the site owner's contact details. The details should make known some key points concerning the owner's requisite knowledge. You can then arrive at a decision about the webmaster's depth of experience, to offer guidance about accountancy.

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Accounting Methods – Cash and Accrual

I open a little business & must order business cards & stationary. I get the products & pay the invoice on November 18, 2005. Under the money method, I can deduct the cost on my 2005 tax return.

If you are looking for simplicity, the money method is probably your best accounting choice. Generally, income & deductions can be claimed when payment is actually received or made. This is best shown with an example.

Accrual Method

Some businesses are restricted from using the money method. C corporations may only use the money method if they have less than $5 million in gross revenues for a particular year. Professional Service Corporations can use the money method without limit, while farming corporations can due so if gross revenues are less than $25 million. Tax shelters are prohibited from using the money method.

Using our previous example, assume I order business cards & stationary on the December 18, 2005. I get the products on December 30th, but don’t pay the invoice until January 20, 2006. When can the expense be claimed? It depends on when economic performance occurred.

The Accrual Method of accounting is a bit more complex. Under this method, the focus in on the date the expense is incurred, not paid. Although this may seem a little difference, it can play havoc with your books & piece of mind.

In Closing

Generally, economic performance occurs when goods or services are provided to you. In the above example, economic performance would arguably occur when the business cards & stationary were delivered with the invoice on December 30th. Thus, I would be able to deduct the expense for the 2005 tax year.

As you can see, the money method is the easier of the one accounting methods. To select the best method for your business, speak with a tax professional.

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The best ways to increase sales

1. Find a strategic business partner. Look for ones that have the same aim. You can trade leads, share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily do this by writing articles and submitting them to e-zines or web-sites for republishing.

3. Start an auction on your website. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.

4. Recall to take a tiny time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

5. Model other successful business or people. I am not saying out right copy them, but practice some of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes businesses don't require to promote unless it is free, sometimes you must spend money to get results.

8. Ask people online to review your website. You can use the comments you get to improve your website or you may turn the reviewer in to a customer.

7. Include emotional words in your commercials. Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Merge a product and service together in a package deal. It could increase your sales. If you are selling a book, offer an hour of consulting with it.

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How to sell skeptical person

Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Plenty of who are proficient at this art agree that it is far more gratifying to convince somebody who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, lots of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

1. Know your product/service
Know it inside and out, backwards and forwards. You ought to know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There ought to be nothing that somebody can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You ought to know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits in to their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to create a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to receive a "yes" by focusing on what most concerns your prospect.

3. Believe in your own words
You will seldom be effective selling something you do not believe in, to somebody who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt "no." If you are lucky to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

5. Gain trust by associating yourself with things they respect
By offering endorsements and testimonials, from well-known sources that your target market respects, you strike the chord of "trust." Plenty of a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.

4. Be transparent
often, they give strong pitches with lots of hype and small information. They will say, "If you require these benefits, buy my product." This is completed with the hope that a prospect's curiosity about your bold claims will be to convince them to purchase. The idea that if you divulge much information, you could dissuade your prospect is a far common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with "no." The more information obtainable when making a purchasing decision, the more likely they are to say "yes." Another benefit of being transparent is the more resources you divulge free, the more likely you are to generate interest in your product/service.

7. Compare and differentiate yourself from your competitors
Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. Two time you have both the knowledge of your competitors and an understanding of the skeptic's needs, you can select the most effective promotion angle. They offer such phrases as:

6. Offer a free trial, incentive, bargain, or guarantee
The structure of your offer can play a key role in building trust and enticing your prospect to buy. There's plenty of variations of each, but incentives and guarantees are great ways to gain your potential buyer's confidence. Guarantees and free trails permit the skeptic to try the product/service before determining if your offer is a nice fit. Incentives and discounts are also valuable tactics as they make the cynic feel they are getting a value. People always love the feeling of getting something for free and buying when it is a low/no-risk transaction. By guaranteeing the quality of your product/service, you disarm the skeptic and encourage them to buy. You also communicate an important message that you are confident in what you sell.

If possible, demonstrate the differences that make your product/service unique or superior.

"The lowest cost"…you play to the desire for value
"The official"…you validate for authenticity
"The best"…you show superiority
"The only"…you offer exclusivity

8. Sell the relationship, not the product
Contrary to popular belief, the best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business and the ability to cross-market your offerings; increased referrals because you gain access to the prospect's network base, and the ability to charge a premium because of the higher perceived value of your relationship. For the skeptic, relationships help build trust. These bonds let them know they won't be abandoned after the transaction is completed. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.

9. Focus on benefits offered and value delivered
Self-interest is the skeptic's primary concern, so focus on how your product/service solves their problem, fulfills their require, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them funds. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings than metrics. Recall to focus on the benefits that concern your potential buyer; anything else will make a skeptic lose interest and you lose the sale.

10. Isolate their objection
In life and business, one of the greatest challenges are making clever decisions and properly following through on them. Two of your fundamental goals as a salesperson is to help people make informed decisions. To do so, ask one types of questions: those to better understand your potential buyer and his/her needs, and questions designed to lead your prospect to buy. A series of well-placed questions will let you isolate any objections. You ought to brainstorm every possible reason a skeptic won't buy from you and comprise an effective solution or rebuttal for each. Any other query should be crafted in a way that allows for only two reasonable answer, and that answer should compel your prospect to agree with you.

11. Don't seem desperate!
Your emotional state will be apparent to a skeptic. Seldom appear as though you "need" a sale. Everyone avoids a hard-pressed individual. Often they are conditioned to give to and buy from those who do not require our funds. It is the same principle that makes us more likely give a rich man fifty-cents to make phone call because they has no alter, than to a homeless man in require who makes the same request. Therefore, it is imperative that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you require not be pressed for this two. Your confidence will put the cynic at ease and make them more likely to buy from you.

Two time internalized, these 11 points will mesh in to an effective sales strategy. You will start to think of them not as individual points to be mastered, but two comprehensive selling technique. They are designed to compliment each other and give you a thorough footing for selling to those who are naturally doubtful about you and your service. Master them and win!

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Seven Ways to be financially independent

What is financial independence? Financial independence is the capability to choose & support yourself through your own endeavors. There's 7 ways or habits for you to follow to gain financial independence. With the right attitude & the proper objective in mind, you might find yourself beaming with pride because of your achievement.

If you answered mostly yes, then you are in danger of being financially unstable. You cannot afford the things you require & sometimes, even the things you require. Don’t go sulking out there! You better move your body. If such is the case, better tell yourself that you cannot afford to be that way always. You must be financially independent.

1. Keep a focused vision


Start with a vision. What is your vision for your life? Where are you definitely heading? You require financial independence. You require to be able to stand on your own & have a more stable & secured life, for yourself & for your relatives.

Keep that vision in mind. Hold on to it as you start to realize that vision. The choices & decisions you will make in the future will must head to the direction of your objective. Return to that vision when things get doubtful or hard.

2. Invest your money wisely

Generate income. Your income will be the financial foundation of your vision. This will fundamentally come from your job’s income, but don’t settle with that.

Objective to increase your income. Invest your time, money & hard work in to a beneficial enterprise. Start a business that you feel passionately about & make sure it will work. Think carefully of every detail in your enterprise & work on it. Do not settle with lovely results. Objective for excellence, quality & integrity to succeed.

Start a fund for your future. Allot a percentage of your present income to savings. Do this at the start of each month, before you go ahead. This will avoid the enticement to buy, buy, buy. It will also teach you how to properly budget your money for necessary expenses.

3. Save up

Money in the bank could also earn interest. Although it is not considerable compared to a lovely investment, it is still a lovely way to keep money for your future. make sure you maintain the money in your savings account. Avoid touching it unless it is necessary.

Give value also to your coins. Every single cent matters. All of those scattered coins you have there could comprise a few dollars. Even if it is considerably small amount, it will still find some use for that.

Don’t spend all your earnings. As they say, don’t earn to spend. Buy only things that you require. Tighten those belts for now as you bank for a more secured future. Select to live basically. Forget the require to show off on other people that you can afford. If you require accomplish financial independence, you must hold on to your money as much as possible.

4. Spend wisely

5. Keep contingency designs

Avoid incurring debts as much as possible. Take control of your finances as much as possible. Credit cards for example could hold you locked in a desperate state. You could be getting what you require now through that credit card, but imagine yourself giving the bulk of your income for interest payments! Make ends meet in the meantime for later on in life, you will surely afford to be leisurely.

Protect your interests whenever you enter in to any engagement. Make sure that your endeavor is legal, that you are financially capable, & that it is feasible within your means. This way, you will have optimal performance & desirable results. You could prevent harmful losses in the long run.

You must plan ahead for events in the future. Have contingencies. Make positive that your financial assets are secured. At this phase, it is a lovely option to get an insurance policyowner. Insure your life, health & property, even your loved ones.

Health is wealth. The only way for you to accomplish your dreams & be able to stand on your own is when you are physically & psychologically able to do so. Have regular check ups with your physician. Have a healthy diet. Exercise Regularly. Health will be your asset to accomplish financial independence. Only a lovely physical standing would let you enjoy the fruits of your toils today.

6. Take care of yourself

7. Be Unstoppable

You must keep yourself focused to accomplish the objective of being financially independent. Do not let yourself be distracted by whimsical desires. Do not spray. Do not procrastinate. Every cent & every minute counts as what you do today will have a lot to say on what you will have in the future. Take advantage of every opportunity that will come your way. Keep yourself confident.

Tell yourself, you won't be a loser in this game. You must make it!

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Video , killing debtors Muslims in Nigeria

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9 things you must do to maximize your chances of obtaining a small business loan

by: Neil Best

To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria.
To vastly increase your chances of a successful funding application, you will need to present the following information:

1. The reason for the loan. The lender will be looking for something that fits within the normal range and expertise of your business. The amount may cover a number of items, so you will need to cover each.

2. The amount required, and the repayment term of the small business loan you want. (e.g. $10,000 term 5 years, payable quarterly).

3. Details of how you will repay the amount borrowed. For example, “From the increase in profits of reduced running costs of the Whizzbang Go4It”

4. Details of security you will be able to offer to the lender. This will act as reassurance for the lender. If you’re not prepared to put up some aspect of security, then why should they?

5. You will need to include your business plan which will serve to answer essential questions relating to management capabilities, information about the market you operate in. What kind of business you are in etc.

6. 3 Years financial statements. You will need to present quality financial information from your accounting software, preferably signed off by your accountant or tax advisor.

7. Latest Set of Management accounts. Again produced from your accounting software.

8. Accounts receivables (debtors) and payables (creditors) ageing reports.

9. Principals financial statements. – Particularly required if some form of security is necessary.

If you are a new company, the emphasis is going to be on your business plan , and the security (also called collateral) you or your business can provide against the loan.

You must take the time to practice presenting your case to the bank or lender to iron out any glitches. Practice on your colleagues and family (you never know, they might be so impressed, they'll invest or lend!). It may help to role play the lender and come up with as many pointy questions as possible. The more time you take the better your chances will be. (But remember, don’t fall into the analysis paralysis trap!)

Good luck!


About the author: Neil Best is an accountant with over 15 years experience in business finance. This article and other useful business finance information such as making effective business plans and sourcing and applying for business grants can be found at http://www.smallbusinessfinancetips.com/small-business-loans.html

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9 Strategies for Writing Accounts Payable Procedures

by: Chris Anderson

You have permission to publish this article free of charge, as long as the resource box is included with the article. If you do run my article, a courtesy reply to sean@bizmanualz.com would be greatly appreciated. This article is 1,067 words long including the resource box. Thanks for your interest.

The Cash to Cash Cycle
Part Four of Series

Part One: http://www.bizmanualz.com/articles/01-05-05_inventory_procedures.html/?ART78

Part Two: http://www.bizmanualz.com/articles/01-11-05_accounts_receivable.html/?ART79

Part Three: http://www.bizmanualz.com/articles/01-18-05_Sales_Marketing.html/?ART80

Next Week: Complete Cash to Cash Cycle

The white flag is just a nose away…toward the Million dollar prize in cash savings for your business…

So far, in Inventory and Accounts Receivable, we've found $250,000 each in cash savings. Then we found another 250K in Sales and Marketing. And so, now, Accounts Payable is the final process within the Cash to Cash Cycle - and also the final $250,000.

The cash cycle is undoubtedly the single most important process to optimize for any business – from when you spend money to when you get money.

Circling the Cash to Cash Cycle

So let’s tie this back to accounts payable - the event that pays for the liability incurred by purchasing, which is for inventory required by manufacturing to meet demand. Sales generate this demand that creates the accounts receivables, which is turned into cash. And now we have come full circle and completed the discussion on the cash to cash cycle.

Increasing the Velocity of Accounts Payable Processes

Your accounts payable is a bit different than the other processes we have examined so far. The first three processes we looked at represented processes where the focus was on reducing the size of assets (inventory or accounts receivable) or expenses (marketing) and increasing the velocity or cycle time. But in accounts payable our focus is on increasing the size of the asset, while maintaining a solid credit rating - and increasing the velocity of the process.

Now let’s look at how to find $250,000 in accounts payable savings. If your organization has $500,000 in accounts payable each month, then STOP! We can find $250,000 in savings right here. Where, you ask? Increasing payables by 25% will produce $125,000 in cash plus $125,000 from automating tasks, taking more discounts, and managing the process better.

Service Business Procedures Case Study

An organization with $600,000 in monthly payables needed assistance. We examined their payables process to understand and quantify workflow, paper processing and credit issues. Then we designed and implemented a process to increase their use of payables and discounts, improve their payables cycle efficiency, and tie it to their purchasing and receivable cycles. We then reinvested $50,000 back into an Enterprise Resource Planning (ERP) program to automate some of the processes that weren’t automated already.

The metrics we developed reduced their purchasing & payables expenses by 25% and increased their efficiency from 50% to 75% within 2 months of implementing the new procedures. With these new processes and reports, the company now tracks payables cycle efficiency and average days payables, rather than just bills paid on time or outstanding balance, as the measure of their payables effectiveness. The result: an extra $300,000 in cash plus a 50% increase in process capability (capacity).

But how?

Methods to Design Your News Accounts Payable and Accounting Procedures

• Eliminate Paper. The single biggest cost for any purchasing and payables department is paper, including: purchase orders, purchase order follow-up, small-dollar purchases, delivery tracking & receipts, and vendor payments. Utilizing paperless invoices, Web-based supplier self-servicing, centralized vendor files, automated workflows for electronic or imaged invoices (see ERP below), and payment methods, such as business credit cards, Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), can reduce paper handling costs by as much as 90%.

• Integrate ERP Systems. Enterprise Resource Planning (ERP) automates the purchasing and payables functions, which allows a company to get more work done with fewer personnel. Also, electronic invoice matching applications save time in retrieving paperwork. It is estimated that an ERP system can annually save an organization $300 per million in sales.

• Increase Payment Terms. Negotiate payment terms based on receipt of goods or the invoice. This can add one week or more to your terms, which can be 25% of 30 day terms. Use EFT for just-in-time payments to maximize your payables terms and minimizing the impact to your credit.

• Take Payment Discounts. If you are getting 2%/10 net 30 terms, then consider taking it. This means you are offered a 2% discount if you pay within 10 days, instead of the normal 30 day terms. This translates into an 18% return on your capital, and for many organizations this is a good return on your investment.

• Review Purchases. Purchasing is a continuous process that requires continuous review. Consider: transportation charges, expedited fees, odd lot penalties, new pricing, new products, consolidating vendors, new vendors or buying groups, payment terms, and more. Communicate with your suppliers to improve the process. And review and monitor everything to account for changes in your environment.

• Communicate with Suppliers. Communicate with your suppliers to improve the process. Ask suppliers to submit their invoices electronically. This will save you time, resources and losses due to waste.

• Eliminate Disputes. Disputes with your suppliers are typically the result of a problem with your purchasing/receiving process. When disputes occur, review your purchasing procedures to ensure that they are producing the correct metrics and that you are not forced to pay for your mistakes.

• Reduce Errors. Overpayments, payments made to the wrong vendors, fake invoices, or even late payments represent a common problem for payables. Increasing your focus on error control, along with written procedures and audits, can reduce these errors considerably.

• Train personnel. Provide your accounts payable staff with regular formal training. This will arm them with better knowledge of frauds, negotiating skills, and an understanding of the economics of payables – which will result in improved effectiveness.

Accounting Policies and Procedures for Cash in the Bank

In the past few weeks, we have showed you four parts of your financial statements that will each contribute $250,000 in cash savings. The last hurdle was Accounts Payable, and we sailed through it. And now we have crossed our final goal: $1,000,000!

Time was - and is - the key. All you have to do is own it. And, remember, next week we will put together each of the four elements of the cash to cash cycle, and look at how it affects the working capital of your business.



About the author:
Chris Anderson is currently the managing director of Bizmanualz, Inc. and co-author of policies and procedures manuals, producing the layout, process design and implementation to increase performance.

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5 Killer Ways To Explode Your Opt In List

by: Wesley Atkins

Your Opt In list is the life-blood of your business. What better way can there be than having thousands of people to market to every month for 'Zero Cost'. A valuable customer list is the most important aspect of any business, online or off.

Here are some killer examples for you to gain more subscribers:

1. Make Them An Offer They Can’t Refuse.

"I’m going to make you an offer you can’t refuse". Remember that saying? The first step to consider is what to offer your subscribers. Find out what people want and create a free product, ebook or report around that topic.

When Google changed their Algorithm, immediately people were asking, what went wrong? How can I get my positions back?

I retained my positions on Google and proceeded to run various tests to see what had changed. I quickly figured out what was needed to get top 10 positions and created a free report called "The Google Shake-UP". A FREE ECourse on Getting Top 10 Positions On Google – Even After The Florida Update.

…Offer people what they want and they will not ignore your message.

2. Writing Compelling Articles and Reports.

Write and submit articles to 'article directories' with a compelling resource box at the end of your report. If you have a website about Dog’s, you could write a report called “How To Train You Dog In 7 Easy Steps, Without Hiring a Pro-fessional Dog Trainer”. Then you just add a compelling resource box at the end. You can see mine at the bottom of this article. This is by far the best way to grow your opt in list.

3. Posting To Online Forums.

This is a great way to get recognised. Actively participating in online forums and message boards will build credibility for you around your chosen subject. Just make sure you always post your signature at the bottom of the posting or report, with a link to your newsletter address and or signup email.

To build up more interest you could write a ‘3-day’ course on your chosen subject and submit ‘day-1’ to the online forums. All you do to build up anticipation is this:

At the bottom of your post in you signature or a P.S you can add the following:

To get ‘day-2’ of this special report, please send a blank email to: yournewsletter@yourautoresponder.com - This points to your newsletter with ‘day 2’ preloaded to send out.

You get the idea.. This builds great anticipation and will generate a lot of interest. Just make sure your initial report is compelling enough for them to want the second edition.

4. Run a Reward Scheme To Existing Subscribers.

If you have an existing list of over 500 subscribers, you could send out an announcement to them saying that you are running a special promotion for the next 30 days, and you are going to offer them a reward for sending you the most subscribers.

You could send them a cash bonus or a free program at the end of the month. This can all be tracked by simple affiliate script software.

5. Submit To Ezine Publishers.

There will be many existing email list owners on your chosen topic. You could approach them and ask politely to use your article in their ezine.

Publishers are always on the lookout for new content to send to their lists. Don't forget the resource box to sign up for your ezine.

If you write them an email, just follow these points and they should have no reason to reject your offer.

a. Subscribe to their ezine for a couple of editions and get to know the way they do things.
b. When your report is ready, email them with a positive comment about their newsletter.
c. Make sure you article or report is helpful and ask them to publish it in their ezine.
d. In return offer them something for free. Ie. A report you have written around that chosen topic.

As long as your report is useful and you approach them politely and positively, you should be able to get your article published in various ezines. This is a killer way to get more subscriber to your opt in list.


About the author:
About The Author: Wesley Atkins is the owner of http://www.reviewbooth.com - containing numerous web site marketing tips, articles, and reviews of marketingtools and software.

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3 Simple Tips for Building Your Subscription List

by: Jinger Jarrett

Building your list online can be one of the most effective ways of promoting your business online. Once you implement your plan, it will continue to send new subscribers to your list forever.

There are a few obvious things you should do to make sure that you get more subscribers. Here are three of my best tips, and three of the easiest strategies for you to implement in getting
subscribers to your ezine.

1. Add your subscription information to all of your pages.
You may find this to be obvious. However, many sites I have visited seem to think of their ezines as an afterthought. You have to dig to find out that they have one at all.

By putting your ezine subscription box on all your pages, it won't matter what page your visitors uses to arrive at your site. He/she will always have an opportunity to subscribe to your newsletter. By not having to search to find the subscription information, you are more likely to get the person to subscribe to your ezine.

It certainly doesn't hurt to have a newsletter page with a longer description of your ezine.

Write a compelling description to go with it, offer a valuable premium for subscribing, and you will get more subscribers.

2. Submit to the Ezine Directories.
Once you have decided what the subject of your ezine is, and you have created a format, you need to create a sample issue. This should be in HTML.

Once you have your sample issue, you need to write a title and description of your ezine and submit it to the directories. Also, you will want to put a text version of your ezine on autoresponder, as well as have a subscription page link and a subscribe email address.

Once you have all of the elements you need to submit to the directories, put all of this information in a text file so that you can copy and paste as you submit.

The easiest way to find ezine directories to submit to is to search the search engines for the term "ezine directories".

Below is a 14 page tutorial on formatting your ezine, as well as a list of ezine directories you can submit to.

http://www.nowsell.com/ezine-promotion/ezine-directory-1.html

3. Exchange Links with Other Complementary Ezines.
There are several things you should know so that you get the most from this technique.

First, you can contact other ezine publishers with complimentary ezines and ask them to swap ads with you. Make sure that you look at the subscriber numbers for the publishers and give the publisher a fair deal in exchange.

You can find ezines to exchange ads with by searching this ezine directory: http://www.jogena.com. I have found this to be the best directory to help you find ezines that accept ads.

You will also want to ask the publisher for a top sponsor ad so that your ezine information will be seen. If you simply exchange ads with an ezine publisher without qualifying your request, you
may find your ad buried deep within the ezine, reducing your chances of being seen and getting new subscribers.

There are plenty of ways to promote your ezine. What's important is that you create a plan and stick to it. Get your ezine listed in as many directories as possible, exchange ads with other ezines, and always keep marketing. You'll have a large list of new subscribers before you know it.

About the author:
Want even more high traffic sites to market on? Jinger Jarrett will show you how to market your business online to hundreds of high traffic sites for free. Grab a subscription to her premium ezine for just $5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/Special-Offers.html

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7 Things to Consider Before Buying Small Business Accounting Software

The world of small business accounting software can be a minefield for any business owner. However choosing the right package is one of the most critical business decisions you will make.

Here are the seven things you must consider before making a purchase that will help you achieve your businesses goals.

1. Scalability

Businesses change over time so it's critical that the small business accounting software you choose can change too. Some things that often change are the number of products and services offered and the number of employees. When you choose your package try and imaging the business in 5 years or 10 years time and how different it will be. Use this information to guide your purchase decision. It may well be better to pay a little more now for the software knowing that it can be easily
upgraded when needed with minimum disruption and cost to your business.

2. Support

It is important that any software has great support for when something goes wrong (and it always does). Most major companies offer support but you also need to think about support in your local area. It's often much easier to have someone locally come in and do things you need done with your software than have someone trying to help you over the phone. Make some
enquiries with other businesses about the package they use and who helps them.

3. Accountant Interface

It's most unlikely you will handle every aspect of your businesses accounting. Your accountant is an important factor in making the right decision. What software are they used to working with and what do they prefer? Can you easily supply them data and reports from your package without the need for any extra work (which you'll have to pay for). Don't be afraid to ask their opinion as they live and breathe this stuff.

4. Best Value For Money

Once you have selected the right package for your business you may as well get the best value. Shop around as the price can vary greatly and the product is exactly the same. Online merchants such as Amazon may offer better pricing because of the sheer volume of products they sell. However price is only one part of the equation so if their is great merchant locally with support or installation assistance this may be far more valuable.

5. Major Brands

There are two major players in the small business accounting software market. They are QuickBooks and Peachtree. Microsoft is expected to enter the market soon. I recommend choosing a major brand so that you can get regular updates and you know the company will be around as long as your business needs them.

6. Ease of Use

Ease of use is a personal thing but it is worth trying the software before you buy it if you can. Remember to get the person who will be the main user to test the software as well. Also consider how well the package can interact with other software you use. This is an advantage the Microsoft package may have when it's available.

7. Features Needed

I touched on this earlier when talking about thinking ahead as to where you business will be in 5 or 10 years time. Most accounting software packages come in several different versions. If you don't need certain features now and can't see a need for them in the future then don't buy them. The major differences are usually - number of users allowed, inventory management capability and number of reports available.

To sum up think ahead when planning your purchase of small business accounting software. You will make a much smarter business decision that will save you plenty of trouble and money in the future.

About the author:
Please visit us for more information and a feature by feature comparison of:
Small Business Accounting Software

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3 tips for small business development

by: Ryan Hough
We believe that there are 3 factors that drive the success of small businesses.


1) Acquiring start-up capital
2) Finding customers
3) Accounting for, budgeting and controlling sales and expenses



The following resources will help your small business achieve these success factors.

Acquiring Start-Up Capital


An adequate supply of capital is essential as many profitable businesses fail because they don’t have enough cash to pay their employees and suppliers. But what is an adequate supply of capital? The only way to tell is by doing a significant amount of research on your potential market and formally documenting this in a business plan. I’m sure you know that a business plan is a very important document that is crucial to convincing your banker to lend you money.


There are two ways to obtain a business plan.


1) Do it yourself by amending a business plan template, or
2) Hire a professional to do it for you.


Obviously obtain 1) will be a great deal cheaper.


Our research led to a website that has over 60 high quality and free business plan templates. We also found a directory that you can use to easily find a business plan writer in your city – where ever you live in the world.


Finding Customers


Finding customers is a difficult and expensive task for service business owners such as accountants, lawyers and plumbers. We believe that a cost effective marketing strategy for service business owners is to simply give all their personal contacts a few business cards.


Our research led to a few websites that have pre-designed business card templates. We felt that the diversity and quality of these designs was outstanding. In addition, we found that you can obtain a significant saving by finding a printing service on the Internet. We found that you could get 2,000 full color business cards for as little as US $150.


Accounting For, Budgeting and Controlling Revenue and Expenses


Accurate accounting is very important for small business owners. It’s essential that you have timely access to information that could make or break your business. If stocks are running low – you need to know about it. If a large proportion of your debtors haven’t paid – you need to know about it. If you do not react to these situations quickly you may have a situation where you don’t have enough money to pay your employees – or worse still someone is stealing cash out the till.


Our research led to a website that compares and reviews top accounting software for small businesses. The cheapest software cost US $89.99 and the most expensive software cost US $1,499. It was interesting to note that the top 3 ranked websites were not the most expensive and cost between US $250 - US $300.


Hopefully you now have an idea of some of the tools that you can use to grow and maintain your small business. If you would like to benefit from our research please visit our website. We do not charge for this research and offer the content freely on our website.


About the author:
http://www.best-quality-small-business-resources.com/

Ryan Hough is the webmaster of best quality small business resources.com, who's aim is to help you save time and money by finding reviews and case studies that will enable you to choose the best resources at the right price.

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