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Promotional mugs have long been a staple within the promotional products industry, accounting for around 6% of all promotional products spend (in 2007). Only pens, bags and clothing rank higher, highlighting just how important promotional drink ware has become. With this in mind, here are the top 5 ways in which promotional mugs can be used to enhance your brand.
Thank you gift
One of the great things about a promotional mug is that it has a high perceived value amongst recipients. Whereas most people equate a promotional pen as a 'giveaway', a mug is generally considered more of a gift. Of course, a low cost plastic mug isn't going to have the same appeal as a china mug but generally speaking a good quality ceramic mug works well as a thank you present. If you are thinking of sending a promotional mug as a gift, always make sure it is packaged and sealed properly and includes a personalised note. This will give your gift greater kudos and add that personalised touch that guarantees memorability.
Trade Show Giveaway
Walk around any trade show and the first thing you'll notice is the abundance of promotional pens. Whilst pens make a fantastic giveaway, they are sometimes so popular that it is difficult to make yours stand out from the rest. A printed mug, on the other hand, is more likely to be retained after the event and is a great way to stand out from the crowd.
Fund raising Tool
Fund raising is all about raising awareness and mugs are perfect for this purpose. Not only do they give your brand increased visibility they can also be sold on for a profit. Charity mugs are ideal for both children and adults alike and are almost always kept as souvenirs - offering increased exposure for your logo.
Internal Communications
As the saying goes, a happy employee is a productive employee. Staff motivation is therefore an important part of any business and should be treated as a key part of internal communications.
Promotional mugs are ideal for this purpose since they create a sense of belonging and are looked upon positively by most employees.
Direct Mail
Travel mugs and acrylic mugs work especially well for direct mail and offer an excellent way to put your logo in your customer's hands. Not many forms of advertising can connect with a customer in such a direct way and printed mugs offer the perfect solution. Accompanied with a well worked letter the inclusion of a promotional product can increase response rates by up to 50 percent.