The Word Perfect And Emotionally in marketing

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets...

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What are the secrets of success? The advice of business leaders

Out of the bevy of reality television shows today, no TV show affects the business minds and goals of entrepreneurs everywhere more than “The Apprentice”. The show stars Donald Trump, the famous, wealthy real estate and business icon that has become a household name. Donald Trump has been in business for several decades and knows the secrets to becoming a highly successful businessman. In the past, public indications of his success were mainly found on buildings in New York City such as Trump Towers. He has been a major player in New York City and in the business world for the past few decades. However, the general public didn’t always have intimate access to his world like they do now through “The Apprentice” television show. On the show he interviews several candidates for a highly coveted...

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Types of stocks and bonds

There are many types of shares in the stock market, such as (ordinary shares, and free, and excellent, and the shares, and restricted and unrestricted), and can distinguish between all these species in the stock market as follows: - Ordinary shares: the title is a right of ownership of the company, and give the bearer the right to attend the annual General Assembly of the company, access to distribution if the company achieved a profit. - Bonus shares: which is distributed to shareholders by having the ordinary shares, and shareholders are free to increase as the company's capital, and generated by the holding parts of the company's profits; and therefore the shareholders have the right to this increase in capital. - Preference shares: which gives the owner additional rights not enjoyed...

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Public Relations

The aim of the establishment of this administration is to create an effective channel of communication, as well as the development of information on the work of all participants in this area. This may include the exchange of information between the representatives of companies and chambers of commerce and trade missions and business of the international community and among local businessmen. In addition, the establishment of the Department aims to create and also the distribution of studies, which means business and newspapers and periodicals and other means of communication. And public relations department is divided into three main sections which represent the various activities and in the following manner: (A) Department of International Relations. (B) Section conferences and symposia....

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definition Management

concept of Management. Management concept can be approached from two sides: a matter of administration and management science. Management as a preocess. Management is effective and efficient utilization of human resources, material and financial, information, ideas and time through the administrative processes of planning, organization, direction and oversight in order to achieve goals. This resource is intended to: 1. Human resources: people who work in the organization. 2. Material resources: all that exists in the organization of the buildings, machinery and equipment .. 3. Financial resources: All amounts of money to be used for the conduct of ongoing and long-term investment. 4. Information and ideas: facts and figures, laws and regulations. 5. Time: the time available to complete the...

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Definition of Insurance

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