Effective tools in network marketing

Yet they seldom quit!

Ever wonder why one person succeeds & another fails in MLM? Or why anyone has large success in a company, then leaves, goes someplace else, & seldom, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network promotion with NO success...

This Gizmo Can Change Your Life

Or how an industry that does so lots of things so wrong can still be so popular \.\.

On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what they have learned from 26 years in MLM.

The feedback has been astonishing.

That was my story.

People say, "I could have written that book!

Back in 1991, my mentor was making full-time income from MLM.

Why did you steal my story? How could you know exactly what I went through?"

They retired from that company & actually joined over 100 network promotion companies in the next few years, to figure out how this industry works: the lovely, the bad, the ugly.

Here's what they did:
1. Got on dozens of company conference calls
2. Organized & categorized companies, products, compensation designs, distributor kits, & promotion materials to compare each company with all the others
3. Studied their business models, to understand what kind of behavior sure business models drove
4. Studied how different "upline gurus" trained (or did not train) their people

This technique answered all the mysteries. It also revealed some valuable, valuable secrets about network promotion.

Example #1:

The hard-driving, closing salesperson is about 8% of the population. & those 8% have convinced the other 92% that the 8% are right & the 92% are wrong.

How did they do that?

92% of the world's population is sales-resistant.

Because that is what THEY do. It works for them, so they have total confidence they are right, & when you feel their confidence, you KNOW they must be right, so you do what they tell you.

They do not like to be sold, & they do not require to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them,

"Make a list of your friends & relatives. Call them up. Get 'em in to the business. You require to listen to 100 'No's for every 'Yes'.

It still only works for the 8%.

Guess what?

If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years...

Perhaps forever.

You cannot become something you detest in order to be successful. This model works for the 8% who are real salespeople.

The Choice Is Yours

A bad business model.

It is a disaster for the rest of us...

Example #2:

Every person on the planet has to be educated in the skills of what they are doing.

Whether you are a doctor, carpenter, plumber, ditch digger \.\. whatever you are... You have got to be taught the skills of that business.

& what "Success In 10 Steps" does for people is, it gets them to realize,

They weren't bad people. They weren't lying to you intentionally. They didn't know any other way to do the business.

It is not your fault! The people teaching you didn't know any better.

& you go down & join a company, receive a distributor kit for 50 bucks, & you are a doctor?

Do you think you can wake up one morning & say, "I'm going to be a doctor!"

How about a carpenter?

Of work not. That is ludicrous.

You must be taught the skills. Yet people get in network promotion, & they are told,

No way. You must learn pitches & square & level & plumb.

Network promotion is not a sales business.

"Call your friends & relatives." It is the biggest fallacy in the industry.

It is a teaching & mentoring business.

When you build people, people will build your business. Those upline guru leaders will tell you,

"Well, you didn't make phone calls. You are a loser. If it is to be, it is up to me." Have you heard all that stuff?

I bet you believed it, , haven't you?

Why This Ebook Is Such a Hot Gizmo For Building Your Business

So the ebook opens people's eyes to the fact that they have been lied to. You must do your business with people who WANT to be in business with you. You must sell product to people who LOVE the product & require to buy it. That only comes through target promotion.

They learned early-on about targeted promotion.

Only talk to people who have raised their hand & require what you have.

They are divulging some critical information. The business is not working for them.

Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook?

They require to figure out what the problem is. & they are looking to you for help. THAT is the basis of a long-term relationship, & THAT is the effect you can generate with "Success In 10 Steps."

See for yourself. Download your copy now.

Read more »

The best ways to increase sales

1. Find a strategic business partner. Look for ones that have the same aim. You can trade leads, share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily do this by writing articles and submitting them to e-zines or web-sites for republishing.

3. Start an auction on your website. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.

4. Recall to take a tiny time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

5. Model other successful business or people. I am not saying out right copy them, but practice some of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes businesses don't require to promote unless it is free, sometimes you must spend money to get results.

8. Ask people online to review your website. You can use the comments you get to improve your website or you may turn the reviewer in to a customer.

7. Include emotional words in your commercials. Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Merge a product and service together in a package deal. It could increase your sales. If you are selling a book, offer an hour of consulting with it.

Read more »

How to sell skeptical person

Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Plenty of who are proficient at this art agree that it is far more gratifying to convince somebody who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, lots of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

1. Know your product/service
Know it inside and out, backwards and forwards. You ought to know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There ought to be nothing that somebody can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You ought to know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits in to their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to create a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to receive a "yes" by focusing on what most concerns your prospect.

3. Believe in your own words
You will seldom be effective selling something you do not believe in, to somebody who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt "no." If you are lucky to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

5. Gain trust by associating yourself with things they respect
By offering endorsements and testimonials, from well-known sources that your target market respects, you strike the chord of "trust." Plenty of a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.

4. Be transparent
often, they give strong pitches with lots of hype and small information. They will say, "If you require these benefits, buy my product." This is completed with the hope that a prospect's curiosity about your bold claims will be to convince them to purchase. The idea that if you divulge much information, you could dissuade your prospect is a far common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with "no." The more information obtainable when making a purchasing decision, the more likely they are to say "yes." Another benefit of being transparent is the more resources you divulge free, the more likely you are to generate interest in your product/service.

7. Compare and differentiate yourself from your competitors
Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. Two time you have both the knowledge of your competitors and an understanding of the skeptic's needs, you can select the most effective promotion angle. They offer such phrases as:

6. Offer a free trial, incentive, bargain, or guarantee
The structure of your offer can play a key role in building trust and enticing your prospect to buy. There's plenty of variations of each, but incentives and guarantees are great ways to gain your potential buyer's confidence. Guarantees and free trails permit the skeptic to try the product/service before determining if your offer is a nice fit. Incentives and discounts are also valuable tactics as they make the cynic feel they are getting a value. People always love the feeling of getting something for free and buying when it is a low/no-risk transaction. By guaranteeing the quality of your product/service, you disarm the skeptic and encourage them to buy. You also communicate an important message that you are confident in what you sell.

If possible, demonstrate the differences that make your product/service unique or superior.

"The lowest cost"…you play to the desire for value
"The official"…you validate for authenticity
"The best"…you show superiority
"The only"…you offer exclusivity

8. Sell the relationship, not the product
Contrary to popular belief, the best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business and the ability to cross-market your offerings; increased referrals because you gain access to the prospect's network base, and the ability to charge a premium because of the higher perceived value of your relationship. For the skeptic, relationships help build trust. These bonds let them know they won't be abandoned after the transaction is completed. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.

9. Focus on benefits offered and value delivered
Self-interest is the skeptic's primary concern, so focus on how your product/service solves their problem, fulfills their require, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them funds. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings than metrics. Recall to focus on the benefits that concern your potential buyer; anything else will make a skeptic lose interest and you lose the sale.

10. Isolate their objection
In life and business, one of the greatest challenges are making clever decisions and properly following through on them. Two of your fundamental goals as a salesperson is to help people make informed decisions. To do so, ask one types of questions: those to better understand your potential buyer and his/her needs, and questions designed to lead your prospect to buy. A series of well-placed questions will let you isolate any objections. You ought to brainstorm every possible reason a skeptic won't buy from you and comprise an effective solution or rebuttal for each. Any other query should be crafted in a way that allows for only two reasonable answer, and that answer should compel your prospect to agree with you.

11. Don't seem desperate!
Your emotional state will be apparent to a skeptic. Seldom appear as though you "need" a sale. Everyone avoids a hard-pressed individual. Often they are conditioned to give to and buy from those who do not require our funds. It is the same principle that makes us more likely give a rich man fifty-cents to make phone call because they has no alter, than to a homeless man in require who makes the same request. Therefore, it is imperative that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you require not be pressed for this two. Your confidence will put the cynic at ease and make them more likely to buy from you.

Two time internalized, these 11 points will mesh in to an effective sales strategy. You will start to think of them not as individual points to be mastered, but two comprehensive selling technique. They are designed to compliment each other and give you a thorough footing for selling to those who are naturally doubtful about you and your service. Master them and win!

Read more »

Work with skeptic psychic

by: Vicky Therese Davis, William R. Patterson, D. Marq

Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

1. Know your product/service
Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a "yes" by focusing on what most concerns your prospect.

3. Believe in your own words
You will never be effective selling something you do not believe in, particularly to someone who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt "no." If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

4. Be transparent
Too often, we give strong pitches with lots of hype and little information. We will say, "If you want these benefits, buy my product." This is done with the hope that a prospect's curiosity about your bold claims will be enough to convince them to purchase. The idea that if you divulge too much information, you could dissuade your prospect is a far too common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with "no." The more information available when making a purchasing decision, the more likely they are to say "yes." Another benefit of being transparent is the more resources you divulge free of charge, the more likely you are to generate interest in your product/service.

5. Gain trust by associating yourself with things they respect
By offering endorsements and testimonials, especially from well-known sources that your target market respects, you strike the chord of "trust." Many a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.

6. Offer a free trial, incentive, bargain, or guarantee
The structure of your offer can play a key role in building trust and enticing your prospect to buy. There are many variations of each, but incentives and guarantees are great ways to gain your potential buyer's confidence. Guarantees and free trails allow the skeptic to try the product/service before determining if your offer is a good fit. Incentives and discounts are also valuable tactics as they make the cynic feel they are getting a value. People always love the feeling of getting something for free and buying when it is a low/no-risk transaction. By guaranteeing the quality of your product/service, you disarm the skeptic and encourage them to buy. You also communicate an important message that you are confident in what you sell.

7. Compare and differentiate yourself from your competitors
Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. Once you have both the knowledge of your competitors and an understanding of the skeptic's needs, you can choose the most effective marketing angle. We offer such phrases as:

"The lowest cost"…you play to the desire for value
"The official"…you validate for authenticity
"The best"…you show superiority
"The only"…you offer exclusivity

If possible, demonstrate the differences that make your product/service unique or superior.

8. Sell the relationship, not the product
Contrary to popular belief, the best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business and the ability to cross-market your offerings; increased referrals because you gain access to the prospect's network base, and the ability to charge a premium because of the higher perceived value of your relationship. For the skeptic, relationships help build trust. These bonds let them know they will not be abandoned after the transaction is finished. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.

9. Focus on benefits offered and value delivered
Self-interest is the skeptic's primary concern, so focus on how your product/service solves their problem, fulfills their need, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them money. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings rather than metrics. Remember to focus on the benefits that concern your potential buyer; anything else will make a skeptic lose interest and you lose the sale.

10. Isolate their objection
In life and business, two of the greatest challenges are making intelligent decisions and properly following through on them. One of your fundamental goals as a salesperson is to help people make informed decisions. To do so, ask two types of questions: those to better understand your potential buyer and his/her needs, and questions designed to lead your prospect to buy. A series of well-placed questions will allow you to isolate any objections. You should brainstorm every possible reason a skeptic will not buy from you and comprise an effective solution or rebuttal for each. Any other question should be crafted in a way that allows for only one reasonable answer, and that answer should compel your prospect to agree with you.

11. Don't seem desperate!
Your emotional state will be apparent to a skeptic. Never appear as though you "need" a sale. Everyone avoids a hard-pressed individual. Often we are conditioned to give to and buy from those who do not need our money. It is the same principle that makes us more likely give a rich man fifty-cents to make phone call because he has no change, than to a homeless man in need who makes the same request. Therefore, it is imperative that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you need not be pressed for this one. Your confidence will put the cynic at ease and make them more likely to buy from you.

Once internalized, these 11 points will mesh into an effective sales strategy. You will begin to think of them not as individual points to be mastered, but one comprehensive selling technique. They are designed to compliment each other and give you a thorough footing for selling to those who are naturally doubtful about you and your service. Master them and win!

About the author:
Vicky Therese Davis, William R. Patterson, and D. Marques Patton are co-authors of the acclaimed business and personal finance National Bestseller, THE BARON SON: VADE MECUM 7. Vicky Davis is Founder and Chief Executive Officer of Indulgence Jewelry Corp. William Patterson is Co-founder and Chief Executive Officer of the Warcoffer Capital Group, LLC. D. Marques Patton is Co-founder and President of The Warcoffer Capital group, LLC. To receive their breakthrough book and over $3,631 in FREE success gifts, visit: http://www.baronseries.com

Read more »

The Keys to be successful in your Business

1. Demand

You can have the most awesome product and the most hi-tech web site, but if you can’t generate demand for your product, your business is doomed from the start. There are many ways to generate demand in the online world. You could advertise in ezines, start an affiliate program, encourage word of mouth, referrals, do joint ventures. Remember, without demand, there will be no sales. And without sales, where does that leave you?

2. Order

When you start getting visitors to your web site, it’s now just a matter of turning them into your customers. Okay, maybe it’s not as easy as it sounds. This is why, once your visitor has decided to become a customer, you have to make sure that it is easy for them to do so. Make sure that your ordering process is easy and straightforward. The less clicks to secure an order, the better.

3. Payment

This is one process of your internet business that you’d definitely not want to get wrong - how money is actually transferred from your customer to you. The most popular means of doing this online is through credit card transactions. Credit cards makes full use of a person’s ‘buy now think later’ attitude. So, your sales would be a lot higher if you accepted credit cards than if you didn’t. This doesn’t mean you shouldn’t have alternative methods. The more payment methods you offer, the easier your customer will find it to pay for your product.

4. Fulfillment

After payment has been made, don’t make the mistake of thinking that the coast is clear. There’s still the matter of delivering your products. If you sell digital products, it is now normal standard to have it delivered instantly. People now expect this, so make sure you set this up. If you sell physical products that needs physical delivery, make sure that you communicate with your customer every step of the way. Ensure them that their goods are on the way. If possible, send them a means to track the movement of their package. Your customers should never feel insecure.

5. Service and Support

Once the sale has been made, it doesn’t stop there. You have to provide excellent customer support. Your internet business customer support will determine, to some extent, whether your customer will request a refund and whether or not they will make repeat purchases. Support abilities of an internet business is getting more and more efficient. So don’t get caught behind. The least you should do is provide timely e-mail support. If you have a busier site, then consider other support methods - online helpdesk, FAQs, live chats, ticket system, knowledge base ….

6. Security

The Internet community is getting more aware of what to look out for in order to protect themselves from many of the net’s less desirable activities. One of which is e-commerce frauds. It is, therefore, up to you to prove to your visitors that they can trust you. Things like using secured server to process payments, can go a long way. Purchase a digital certificate, if you can. Add a physical mail address or a phone number where they can contact you. Anything at all, to give your visitors some peace of mind.

7. Community

Once you’ve received more than just a handful of sales, you should think about starting a community. Making your customers a part of a community, gives them a sense of belonging. Have your community be a part of your product development. Listen to their suggestions. Not only will you get product ideas for your internet business, your sales ratio will increase with every new product release and you will have a loyal customer base.

There you go. Work on these seven keys and you’ll be way ahead of most internet businesses out there on the net today.

Read more »

seven ways in Network Marketing to increase your Profit

1. Contacts
Remember that your contacts are your most valuable asset. Who are your contacts? The people you see on the streets? Your next door neighbor?

When considering whom to invite, try those closest to you first. This is because they are most likely to be more open to your suggestions and will be willing to do you a few favors (such as buying that detergent you are hawking). The great thing about this is that they will really mind plunking a few bucks to help jumpstart your business. And when they see that you are doing well, they could very well join you as well.

When you run through the whole list of you clan, what will that leave you with? You will of course have to go to those people that next in line with regards to closeness or affinity to you. And what if that gives out too?

You can always adopt a friendlier stance and chat up that neighbor you never talked to. You could meet new people on the bus and on the train. But remember, you have to like them as people first. Don’t go about and look at them like walking piggy banks. People will know if they are being looked upon as ‘things.’ Always regard them highly and get to know them. Build their trust. The truth is, the friendships you build will be the true reward, and the sales will be just a side dish.

Always ask for referrals from your contacts. This is another sure way to increase your prospects.

2. Believe
If you yourself do not believe in your product, chances are you won’t be able to sell it to others. Remember, nothing promotes a product better that a satisfied customer. Let others see you using the product. Say glowing things about it. And most of all, let all that you say be true. If your customer finds out you weren’t being honest, you could ruin your business relationship.

When you choose a network business, take into consideration their product. See if you can believe in it and pitch for it effectively.

3. Recruit the right people
Don’t just recruit anybody. Make sure the people you recruit share an unbridled passion, and tireless work ethic with like you. If you don’t chances are, they will drop out of the networking business and you will not be able to build your downline.

4. Don’t force the issue
When trying to close a sale, don’t force the issue. If you do, people will get suspicious as to why you are doing so. Are selling them counterfeit items? Are you only interested in your profit and not in your customer’s satisfaction? Always keep this in mind: the customer always comes first. Please them, and the profits and windfall from these relationships will follow.

5. Look the part
When recruiting others, you can’t say, “You will get rich with network marketing,” and look shabby all the while. They’d say, “I thought you got rich from this thing, why do you look like you didn’t.” People will want to see a visible sign of success. You are their only reference point. If you are not convincing as a successful networking agent,

6. Hang in there
Perseverance is a virtue. If money grew on trees, you’d still have to wait for them to grow. Remember the old adage: try and try, until you succeed. Remember that your goal is not to just to get money, but to build upon a good income generating business.

7. Evolve
Don’t be satisfied thinking that your techniques at recruiting will forever be effective. Although there are basic principles that should be followed, you can forever improve on your techniques. Today’s society is constantly evolving. If you want to catch up with them, you have to evolve in your marketing strategies as well.

Try ‘Em
Try these tips. They are sure to give you more confidence in your network marketing strategy!

Read more »

3 important rules to make advertisement

As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.

Ask yourself as you write, “How will this help to get my prospect to act now?”

Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NOW! The purpose is to get them to act.

1. Identify the prospect pain. (Research your target prospect to understand this)

2. Make them really feel it (they will do more to avoid pain than they will to gain pleasure…so really hit them between the eyes)

3. Let them know you can take it away right now. (Go into absolute detail here)

4. Let him know the pain will stay unless they act now. (Remind them of the pain they are currently feeling. Go into detail here as well)

5. Remove the risk of taking action for them. (make it so simple and risk free, they would feel silly not using your product or service)


Write your ad as though they are sitting beside you. You know their needs, wants and desires intimately because you have now done your research thoroughly.

Write the same way, as you would have a conversation. Use a friendly, matter of fact manner, (Don’t beat around the bush! This is serious)

Read it back to yourself out loud, putting yourself in their shoes.

Do you feel the pain? Can you truly empathise with him? Use short sharp spunky words. These will get more reaction from them.

Tell them exactly what you mean and what they need to do in a step-by-step way. Make it as simple as possible.

Take the risk out of it with a very strong guarantee. This will earn their trust for your product or service. They’ll feel like they got absolutely nothing to lose.

Make it as easy for them!

Make it interesting. If they get bored by what you have to say…so will lots of other prospects. Make the phone number, e-mail address, coupon, or whatever it is, easy to see and simple to use!

Make this information plain as day. Make them feel special, important and worthwhile.

You will win their loyalty.


About the author:
Smarter Business Leads specialize in using Low Cost Advertising & Marketing Ideas that will explode your businesses cash register. Check them out at www.smarterbusinessleads.comif you hurry they may even send you a free report go to www.smarterbusinessleads.comnow

Read more »

Crucial Elements For increase Sales

Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales.

1. Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, that’s a whopping improvement! Don’t let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business - without encouragement. Imagine what would happen if you start rewarding their efforts.

Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.


2. Sell More Per Customer
Think about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips:

Increase your prices.
Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.

Add some higher end products or services to your business.
It’s never wise to put all of your eggs in one basket. That’s why wise marketers diversify their products and services. Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit. You don’t need to make as many sales to come out on the best end of the deal.

Upsell
Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift! You can be a hero... a richer hero.

3. Sell More Often
The fact that it’s easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:

Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them. You’ll be thanking them, and selling more in the process.

Add New Products
Increase the number of products you already have available - especially products that your customers have asked for. They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.

Communicate
Resell yourself on a regular basis. Don’t forget to let them know about upcoming specials that they’ll appreciate. Most of all... keep selling them on the benefits of the products or services you offer.


About the author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

Read more »

The best way to increase sales

Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales.

1. Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, that’s a whopping improvement! Don’t let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business - without encouragement. Imagine what would happen if you start rewarding their efforts.

Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.


2. Sell More Per Customer
Think about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips:

Increase your prices.
Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.

Add some higher end products or services to your business.
It’s never wise to put all of your eggs in one basket. That’s why wise marketers diversify their products and services. Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit. You don’t need to make as many sales to come out on the best end of the deal.

Upsell
Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift! You can be a hero... a richer hero.

3. Sell More Often
The fact that it’s easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:

Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them. You’ll be thanking them, and selling more in the process.

Add New Products
Increase the number of products you already have available - especially products that your customers have asked for. They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.

Communicate
Resell yourself on a regular basis. Don’t forget to let them know about upcoming specials that they’ll appreciate. Most of all... keep selling them on the benefits of the products or services you offer.


About the author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

Read more »

The Word Perfect And Emotionally in marketing

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.

A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.

It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets of grammatically flawed information and with more typos yuo cun shak a stuck at.

In my opinion, poor grammar and typing errors account for more lost sales from websites than just about any other factor. Why? Because they instantly lose you credibility. Potential customers need to feel reassured that the product you are selling is genuine. Also, that you are genuine and your business is not about ripping people off.

A poorly created sales message will tell your customers you don’t care. You don’t care about communicating with them. You don’t really care about the message on your website. So why then, would you expect them to care about enriching you by buying your products? They simply won’t.

A website sales message has to work much harder than its printed counterpart because it has less time in which to convince the prospect to buy. People tend to ‘quick scan’ website sales messages, whereas a printed letter can be read at leisure anywhere that’s convenient.

Every single website owner who is trying to sell a product or service to a customer could improve their conversion rate dramatically if they would only spend a little more time on their sales copy.

So correct grammar and spelling is the number one priority for your sales letter.

Next is the structure of the letter. Your sales message must always follow the principles of AIDA. It must attract Attention, stir Interest, instil a feeling of Desire and make a call to Action. Why? Because this formula has been tried and tested over and over and has been proven to be the perfect structure.

If you think of a sales letter as being like a song. Then think how your favourite songs make you feel. Happy, sad, upbeat or melancholy, songs are meant to stir the emotions because people like to feel moved. If a sales letter sounds like music to your customer’s ears, you’ve just chalked up another sale.

Your sales letter is your song with which you have to intriguingly introduce yourself, slowly seduce your customer and make them feel exactly the way they want. If it gets them reaching for their credit cards, it has conveyed the right tuneful words at the right time. The words of your sales letter must have the power to say it all.

We can all learn much from how music affects us. It can reflect our moods, our emotions and our wants and needs. It’s a very powerful medium that can literally make us feel happy or sad. But it is only words after all. Just words accompanied by music. The most important thing to remember is how the words of a song can affect us emotionally.

Then remember this. Every buying decision we make is based on our emotions. Understand this, and incorporate emotionally stirring words into your sales copy.

Another important aspect to consider, when writing a sales letter is, we generally buy things because we want them and not because we need them. Your sales copy has got to make your prospects want what you’re selling. Don’t try to make them feel as though they need what you’re selling. Only they will know what they need in their life.

Getting back to the song connection, if you take away the music the song (message) is still there. The music certainly helps the words flow and can help create the mood, but without the words, the meaning of the ‘piece’ is left to the imagination.

Next time you’re thinking of creating a sales letter for your website, remember to pay particular attention to the grammar and spelling. Construct your letter using the AIDA principle and think about how you might present your letter with emotion.

Nothing is more powerful than the written word.

Read more »

Top 5 Uses For Promotional Mugs

Promotional mugs have long been a staple within the promotional products industry, accounting for around 6% of all promotional products spend (in 2007). Only pens, bags and clothing rank higher, highlighting just how important promotional drink ware has become. With this in mind, here are the top 5 ways in which promotional mugs can be used to enhance your brand.

Thank you gift
One of the great things about a promotional mug is that it has a high perceived value amongst recipients. Whereas most people equate a promotional pen as a 'giveaway', a mug is generally considered more of a gift. Of course, a low cost plastic mug isn't going to have the same appeal as a china mug but generally speaking a good quality ceramic mug works well as a thank you present. If you are thinking of sending a promotional mug as a gift, always make sure it is packaged and sealed properly and includes a personalised note. This will give your gift greater kudos and add that personalised touch that guarantees memorability.

Trade Show Giveaway
Walk around any trade show and the first thing you'll notice is the abundance of promotional pens. Whilst pens make a fantastic giveaway, they are sometimes so popular that it is difficult to make yours stand out from the rest. A printed mug, on the other hand, is more likely to be retained after the event and is a great way to stand out from the crowd.

Fund raising Tool
Fund raising is all about raising awareness and mugs are perfect for this purpose. Not only do they give your brand increased visibility they can also be sold on for a profit. Charity mugs are ideal for both children and adults alike and are almost always kept as souvenirs - offering increased exposure for your logo.

Internal Communications
As the saying goes, a happy employee is a productive employee. Staff motivation is therefore an important part of any business and should be treated as a key part of internal communications.

Promotional mugs are ideal for this purpose since they create a sense of belonging and are looked upon positively by most employees.

Direct Mail
Travel mugs and acrylic mugs work especially well for direct mail and offer an excellent way to put your logo in your customer's hands. Not many forms of advertising can connect with a customer in such a direct way and printed mugs offer the perfect solution. Accompanied with a well worked letter the inclusion of a promotional product can increase response rates by up to 50 percent.

Read more »